Visual Development ✦ Character Design ✦ IP Development ✦ Pitch Art ✦ World Building ✦ Talent Pipeline ✦ Creature Design ✦ Visual Bibles ✦ Visual Development ✦ Character Design ✦ IP Development ✦ Pitch Art ✦ World Building ✦ Talent Pipeline ✦ Creature Design ✦ Visual Bibles ✦
Film · Animation · Games

CREATIVE
FOXES
STUDIO.

Your project needs image before budget.
We create it.

Professional Studio Talent Lab →
Creative Foxes — Hero Art
20+
Years of industry
6
Major platforms
40+
Productions
2
Service tiers
01 — The challenge THE PROBLEM

Great stories die in development
for want of a visual language.

Productions arrive at pitch with compelling narrative — but nothing to show. No face to the world. No image that sells the story in a room. The visual development phase is where most projects lose momentum, credibility, or both.

01
Concept before commitment Investors and studios want to see the world before they greenlight. Without visuals, the story stays invisible.
02
Volume vs. quality Early development needs many iterations fast. Premium studios are too slow; freelancers too inconsistent.
03
Junior talent, no path Spanish-speaking concept artists are world-class — but locked out of real productions for lack of a bridge.
Studio Work PORTFOLIO
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02 — Professional Studio CREATIVE FOXES
Marcos Raya
MARCOS RAYA
Founder · Art Director
PlayStation Xbox Nintendo Nickelodeon Disney RTVE
"The problem is almost never technical. It's almost always structural."
— Método Raya · 20 years of industry
For productions that can't afford to get it wrong

Creative Foxes is a visual development studio led by art director Marcos Raya, with 20 years working on major international productions across film, animation and games.

We work with a selected team of professional artists to deliver character design, environments, pitch art and visual bibles at industry level — fast, directed and production-ready.

Every project is supervised under a single art direction. No noise. No inconsistency. Just the visual language your production needs to move forward.

Work with the studio
Lab Work LAB
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03 — Talent Program CREATIVE FOXES LAB
FRESH
TALENT.
REAL CREDITS.

Creative Foxes Lab connects the most promising Spanish-speaking concept artists with real productions that need visual volume at early development stages.

Supervised under professional art direction. Motivated by real-world experience, not classroom exercises.

For productions
Curated emerging talent at accessible cost
Access to fresh, motivated artists supervised by professional art direction. Ideal for development phases where volume matters more than premium rates.
For artists
A real credit on a real production
The difference between a portfolio and a career. Lab artists work on actual projects, build real experience, and break the "junior with experience" paradox.
How it works
01
Production brings a brief Visual scope, style reference, timeline. We assess fit and assign the right artists from our CAS talent pool.
02
We art direct everything Every piece is supervised and reviewed by Marcos Raya. Consistency and quality are guaranteed regardless of who draws it.
03
Artists get credited Full credit on every piece, always. Their name, their work, under professional art direction. That's the deal.
04 — What we produce SERVICES
SRV 001
CHARACTER DESIGN
Protagonists, antagonists, secondary cast. Full turnarounds, expression sheets, costume breakdowns.
Studio Lab
SRV 002
ENVIRONMENT DESIGN
Key locations, world maps, architectural concepts. The visual geography of your story.
Studio Lab
SRV 003
CREATURE DESIGN
Non-human characters, monsters, beasts. Anatomically coherent, narratively driven design.
Studio Lab
SRV 004
PROPS & OBJECTS
Weapons, vehicles, artifacts and objects that carry story. Every prop has a reason to exist.
Studio Lab
SRV 005
PITCH ART
Key images designed to sell your project in a room. Visual impact over technical completeness.
Studio only
SRV 006
VISUAL BIBLE
Complete visual reference document for production. Style guide, tone, palette, character breakdowns.
Studio only
SRV 007
KEY ART
Hero images for marketing, press and distribution. The visual that represents your project to the world.
Studio only
SRV 008
STYLE DEVELOPMENT
Exploration of visual language and aesthetic direction before committing to full production design.
Studio Lab
05 — Get in touch LET'S TALK

GOT A PROJECT
WITHOUT IMAGE?

We work with productions that need visual development before the full team is assembled. If you have a story that still doesn't have a face, that's exactly where we come in.

  • Production companies with projects in development
  • Studios looking for curated visual talent
  • Creators with IP in early stages
  • Institutions interested in industry talent programs